Art-direction and design of the lookbook for the flip*flop Murkudis Spring/Summer 2011 collection. One of the main features of the collection is the heel-design created by layering ehtylenvinylacetat and portugues leather. For the cover design we followed the process of the shoe construction. We used the test prints from the print run where the different plates are printed 2-3 times on-top of each other. This created a layering of all the images shown in the lookbook and by chance four different covers.